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Search Engine Optimisation for WordPress Websites

Our experienced, Australian team will work with you to improve your understanding of SEO and build the strategy, content and links you need to get onto page #1 – so you can concentrate on doing more of what you want in your business.

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Is your website ranking lower than your competitors?

Search Engine Optimisation may seem like just another marketing cost, but it’s really an investment that keeps paying you back long after you pay for it.

I’m sure you remember the excitement of launching your website, and when it first appeared in Google. It may have even started climbing the rankings for some keyword searches…

… But then it stopped climbing. In fact, it actually seems to be going backwards. Your competition constantly appears in the top positions for Google searches and even new websites are overtaking you.

Why this happens is not a secret…

Google wants to send people to the websites that offer the best, most relevant content for the related searches. Understanding this is key to understanding SEO.

We will work with you to understand your business, customers and competition and deliver an SEO strategy to get you at the top of page #1 on Google. 


Introducing SEO Sprints

Strategy Sprint

To help you reach the top of page #1 in Google we need to research and understand your business, your existing website, what your customers are searching for and how your competition have reached the top of page one.

This forms the unique, custom SEO strategy we delivery for your business.

Content Sprint

As far as Google is concerned, content is still king. Relevant, recent, quality content is the only way to climb the Google ladder. You can be flashy on Facebook and inspiring on Instagram but Google loves good content.

From the research we undertake in the Strategy Sprint we work with you to generate stellar content for your target customers, and make it irresitable to Google.

Link Sprint

From the very beginning of Google, a link to your website from another website has been a fundamental indicator of trust.

These ‘backlinks’ are still invaluable to your efforts to rank in Google and the best websites to get links from are high-quality websites.

We work hard to find interested authors and approach them to link to your website.


Watch your traffic grow

Our custom easy to read analytics reports keep you upto date to keep track of your SEO efforts.


Be the expert in your field

With the curated content for your website you will be showing your prospective customers your expertise in your field.


Get more customers

Better ranking in Google = More visits to your website = More enquiries = More customers. It really is that simple. 


When you are so passionate about what you do, you want every detail of your business to shine and show this. Never would I have thought my passion would be so visible through a website! But the team at First Reef made it happen and I am absolutely in love with it!

Their commitment and patience were clear from the beginning. They took the time to really understand what I do before they even asked what I wanted the website to look like and say.

I am confident the maintenance of my website is in safe hands for a very long time.

Thanks First Reef!

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Louise O'Neill

I am writing to provide a testimonial for the services that I received from First Reef Studio recently. I would not hesitate to recommend them for website support. I found them to be very professional and efficient. I really enjoyed that they communicated with me in a clear and simple way at each stage of the process that they were doing for my business.

They were very supportive and friendly and their services were priced very reasonably. I look forward to working with them again in the future.

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Joss Goulden

The team at First Reef have been amazing when helping us develop our website. We were so impressed with the pricing, the quality of the final product, and their professional and friendly manner.

Nothing was too much trouble and they responded quickly to any requests and changes we had. We will definitely be using their services for the foreseeable future.

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Amanda Rose
Albany Community Hospice

It has been a fantastic experience to work with First Reef on our website. Conrad and Michael have been so supportive of our larger goals for this website from the start and responded so positively to our complex requirements.

They worked with us in a very professional and responsive way to fine tune the project. The end result is an elegant, very functional website that we are excited to launch.

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Nicole Hodgson & Margaret Robertson
Heartland Journeys

Your SEO Team

Dedicated Project Manager

Your SEO project manager is also your SEO expert. You won’t be handed from pillar to post. One point of contact and that person will know your project intimately.

Weekly Check-ins

During the sprints, we will have a weekly checking call to discuss the project, review progress and decide on next actions.

24-hour response

We will respond to your questions, requests for help and feature requests within 24 hours.

Local Team with local business knowledge

Our team is based in Western Australia. Local business needs local knowledge.

SEO Sprint Model

No Lock in Contracts

Our SEO sprint model gives you a clear fixed budget and no ongoing costs. SEO done well pays dividends for years.

Crystal Clear Reporting

Our custom reports have been designed to help you easily track the performance of your SEO campaign sprints

Publishing Calendar

Organise your content generation months in advance with our interactive calendar. Share this with your social media manager, copywriter and staff so you are all on task.

Fast turnaround time

The sprints model allows us to lay down the groundwork for your SEO campaigns quickly by focusing on content related to your business’ unique selling points.

Frequently Asked Questions

What is a traffic projection analsys?

Our traffic projection report is a summarised view of your website’s potential organic traffic growth over a 12 month period.

This prediction is made at the keword + page level, and is based on comparing your current existing traffic per keyword to your competitors most effective keywords.

Will you work with eCommerce websites?

Absolutely. We love the challenges and opportunities eCommerce websites present. We specialise in designing and building with WooCommerce and particularly enjoy the conversion optimisation design process with eCommerce websites. 

How much does SEO cost.

We offer fixed-rate SEO Sprints that run for a month at a time. No lock-in contracts, and no hidden costs so you can manage your budget and benchmark your costs against your ROI. Strategy, content and link acquisition are all dependent on the size of your website, how much content we are working on and how many links we work to gain for you so we do need to quote for each of these Sprints. 

Do I need SEO?

If you have invested in a website for your business and hope to have people visit this website – then yes. Once upon a time, it was enough to simply have a website, but now, everyone has a website. Google has to decide who it puts in pole position between you and your competitors and as SEO experts, we know what the factors Google uses to make these decisions.

Do I need to get links to my website?

Links to your website (backlinks) are critical for Google to “trust” your site. However, not all links are created equal…

A lazy SEO agency may sign you up for a link directory that anyone can be a member of , but these links aren’t considered “quality” backlinks. 

We work to engage with reputable and valuable website owners to get links to your site that Google will trust, and provide a balance of high quality and directory backlinks.

Is content important for SEO?

This is the cornerstone of good SEO. Google wants to send people to the best content on the web.

Our knowledge of local businesses and SEO combined with our research into your business/industry puts us in a unique position to plan the best content for your website and your search ranking.

Do you know your website’s potential?

Our traffic projection tool will show your website’s true organic potential; AKA how much money you should be making.

Using data from your website, our Traffic Projection Analysis can accurately forecast how much traffic (and revenue) your website could be getting from Google.


Ready to get to page #1 on Google?