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Mar 12, 2021 | Marketing

Changing customer’s actions

Article written by First Reef

How are you thinking about online sales?

Have you put your products online and now wonder why you aren’t making sales?

From branding, marketing, advertising, copywriting and onsite conversion optimisation, there is a lot at your disposal to help your customers find and buy from you.

And the first step is to understand your potential customers. And never stop focussing on this.


“In general, there are three things that cause people to change their actions:

  • Status roles
  • Affiliation
  • Convenience

Status roles involve whether this action will move someone up or down in the estimation of their peers or competitors.

Affiliation is related to status, but more specific. It’s “people like us do things like this.” In the words of the Rolling Stones: He can’t be a man because he doesn’t smoke, the same cigarettes as me.

And convenience is the hallmark of a semi-lazy decision–it’s just easier.

Seth Godin “Arguments and outcomes”


Why do you customers want to buy from you?